Christmas can come early online.
Taking consumer behavior in the Philippines as a starting point, here’s a general guideline (or an idea) on how you can become the first mover online in your own market this Holiday season.
Is Sandbox.ph the next Yehey.com?
With the staggering amount of advertising spend that has been thrown (or wasted) on it, it’s impossible for you to not have heard about Sandbox.ph. Without including any technical jargon or Internet buzz words and phrases, I think it is what it is — a glorified web portal, or a different version of Yehey.com with an apparent dependency on user generated content. More on this in a later post.
Email Marketing in the Philippines?
A few years down the line, when payment gateways have been improved, and the Filipino consumer finally realizes he doesn’t have to go to the neighborhood sari-sari store to purchase a sachet of shampoo, email marketing will become a very vital part of every online business.
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