Put yourself in the place of consumer — would you rather shop online or on an out of town trip on Memorial Day weekend? Online retailers have a misconception that long weekends mean higher sales. Apparently, there are many more factors to consider.
While the attempt at running an online campaign to promote the brand is admirable, I feel like the campaign just has too many elements that the Filipino consumer isn’t ready for. In all honesty Medicol should have just come up with a killer Facebook fan page. At least people would know how to use that.
Taking consumer behavior in the Philippines as a starting point, here’s a general guideline (or an idea) on how you can become the first mover online in your own market this Holiday season.
© Alvin Jimenez. Say something clever here. Or not. You decide.
