While the attempt at running an online campaign to promote the brand is admirable, I feel like the campaign just has too many elements that the Filipino consumer isn’t ready for. In all honesty Medicol should have just come up with a killer Facebook fan page. At least people would know how to use that.
Plurk was very promising, more engaging than Twitter even. Sadly, my stint with Plurk has turned into nothing more than a social network novelty.
Right now, location marketing is still in its infancy stages, and while promising, still requires a high degree of engagement from consumers (not to mention data charges from telcos). But hey, people didn’t think Twitter would take off either. The possibilities between online and offline marketing are endless.
To kick off the year for this blog (wedding preparations not withstanding), I have decided to make a conscious effort to embrace social media. We’re not talking about collecting “friends”on Friendster, Plurk, Twitter, or Facebook here. I am talking about building one’s online reputation. Being an Internet marketer after all means putting your name out there.
I don’t know what you’ll get out of it other than idea of running with people around the globe, but what the hell, it’s one of the best worldwide marketing gimmicks I’ve ever seen been a part of (if that’s what you want to call it). Offline support, in-store merchandising, online buzz, you name it, it has been done. The idea of personalizing your avatar on Nikeplus and being able to accessorize depending on the kilometers you’ve accumulated is a cool touch.
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With the attention the micro-blogging tool has been getting the past few weeks, I’m actually on the brink of letting the the thing go. The novelty behind gaining a “follower” has started to lose its luster. You don’t know if the person who added you wants to know what you think, or just added you in hopes of getting a reciprocated “follow”.
© Alvin Jimenez. Say something clever here. Or not. You decide.
