This ad was published in the May 2010 issue of Esquire magazine. I just had to scan and post it. Reading through this short piece has convinced me even further that the printed medium and the Internet can co-exist.
In the two years since I wrote about the site, a lot of my own perceptions about city guides have changed, along with the dynamics that make a site “sociable”. So too have the people in Spot.ph changed. In my succeeding post, you will see how they have proven that you don’t have to talk about celebrities in order to engage your audience.
With the staggering amount of advertising spend that has been thrown (or wasted) on it, it’s impossible for you to not have heard about Sandbox.ph. Without including any technical jargon or Internet buzz words and phrases, I think it is what it is — a glorified web portal, or a different version of Yehey.com with an apparent dependency on user generated content. More on this in a later post.
© Alvin Jimenez. Say something clever here. Or not. You decide.
