I was browsing through the hundreds of Internet Retailer sites I signed up to receive emails from this afternoon, when I realized how different the Pinoy consumer is from our Western counterparts.
For one, Americans are already used to making transactions online. Whether it be to pounce on that “Today Only” sale from Bestbuy.com, or to [...]
Taking consumer behavior in the Philippines as a starting point, here’s a general guideline (or an idea) on how you can become the first mover online in your own market this Holiday season.
A few years down the line, when payment gateways have been improved, and the Filipino consumer finally realizes he doesn’t have to go to the neighborhood sari-sari store to purchase a sachet of shampoo, email marketing will become a very vital part of every online business.
Before you give in to emails like this, one thing you can do is check with your friends if they’ve received a similar email from Yahoo mail. If they haven’t, then chances are the email is bogus. In times like this when identity theft or password phishing online is normal, it would be a good time to be cautious and educate yourselves with what can be done.
One of the many things I love about my job, is that I get to help my company millions of dollars a year just by occupying a few kilobytes of our consumers’ mailboxes. I’m not one of those Internet marketers who send out bogus online Lotto thingamajigs. As you will find out through the course of this blog, you’ll realize that a lot of mailbox TLC goes into every online campaign our team churns out.
© Alvin Jimenez. Say something clever here. Or not. You decide.
