Going back to my original review of the Spot.ph, all I ever wished for was for the site to make sense (those humongous ads, although compliant to online ad standards, destroyed the whole browsing experience). For an 8-9 year old to be able to navigate through the site was all they needed to do.
In the two years since I wrote about the site, a lot of my own perceptions about city guides have changed, along with the dynamics that make a site “sociable”. So too have the people in Spot.ph changed. In my succeeding post, you will see how they have proven that you don’t have to talk about celebrities in order to engage your audience.
While the attempt at running an online campaign to promote the brand is admirable, I feel like the campaign just has too many elements that the Filipino consumer isn’t ready for. In all honesty Medicol should have just come up with a killer Facebook fan page. At least people would know how to use that.
I’m talking about SEO friendly pages, a working product review system, a recommendation engine, a full-blown email marketing program, and social media presence. Though the pages are far from perfect, there isn’t anything on the Toby’s site that can’t be improved on experience. Kudos to the management of Toby’s Sports for taking the jump.
I don’t know what you’ll get out of it other than idea of running with people around the globe, but what the hell, it’s one of the best worldwide marketing gimmicks I’ve ever seen been a part of (if that’s what you want to call it). Offline support, in-store merchandising, online buzz, you name it, it has been done. The idea of personalizing your avatar on Nikeplus and being able to accessorize depending on the kilometers you’ve accumulated is a cool touch.
Though Cebu Pacific’s regular Seat Sale is a tough act to follow, the Gokongwei owned company has been doing it long enough for most of their main competitors to end up doing the same. That being said, what went wrong here Philippine Airlines?
© Alvin Jimenez. Say something clever here. Or not. You decide.
