When traditional goes viral
What do you do when your magazine declines in circulation over the same period year on year because of online content? Well, you jump on the bandwagon and take advantage of that online medium of course! Though I am not a regular reader of Esquire, I was obliged to subscribe to a magazine that carries with it a very eventful history (aside from its insanely cheap $20 international subscription).
In September of last year, Esquire also released its first ever E-ink cover.
Esquire E-ink Cover from Alvin Jimenez on Vimeo.
Despite the logistics behind the cover’s creation, and a lot of skepticism from more than a few notable media outfits, Esquire’s attempt to make a statement with the cover is very much welcome.
If that marketing ploy isn’t enough, here we are with no less than a Megan Fox statement.
Though the commercial is for TV, you can expect that Megan Fox’s Esquire Magazine commercial will be re-tweeted, re-plurked, bookmarked, and be played over and over again. You didn’t expect a media company like Hearst to take a beating in this rough economy did you?
